Our Services

Brand Strategy

Strategic foundation for all brand activities. We analyze your market position, competitive landscape, target audience, and business objectives to develop a comprehensive brand strategy that drives differentiation and growth.

What You Receive

• Comprehensive competitive analysis and market research
• Target audience definition with detailed persona development
• Brand positioning statement and value proposition framework
• Messaging architecture including key messages and proof points
• Brand essence definition: mission, vision, and values
• Strategic recommendations for brand rollout and activation
• Stakeholder workshop facilitation (Flagship package)

Typical Timeline

Brand strategy projects typically run 4-6 weeks from kickoff to final delivery. This includes discovery workshops, research synthesis, strategy development, presentation and feedback sessions, and final documentation.

What We Need From You

• Access to key stakeholders for interviews (founders, leadership team, sales)
• Existing brand materials and marketing collateral for review
• Business goals, growth targets, and market expansion plans
• Competitive intelligence and market data you have collected
• Customer insights, feedback, or research if available

Optional Add-Ons

• Customer research and validation interviews (additional ₹25,000)
• Extended competitive analysis with more competitors (₹15,000)
• Strategic roadmap with 12-month activation plan (₹20,000)

Visual Identity

Complete visual brand system designed to create recognition and consistency across all touchpoints. From logo design to comprehensive visual guidelines, we create identities that are distinctive, memorable, and strategically sound.

What You Receive

• Logo design with multiple concept directions presented
• Primary logo and variations (horizontal, vertical, icon-only)
• Color palette with primary, secondary, and accent colors
• Typography system for headings, body text, and UI elements
• Visual style guidelines including imagery and graphic elements
• Application examples showing logo on various media
• All source files (AI, EPS, SVG) and production formats (PNG, JPG, PDF)
• Comprehensive brand guidelines document

Typical Timeline

Visual identity projects run 5-8 weeks. Initial concepts are presented within 2-3 weeks, followed by refinement cycles and final asset production. Timeline includes discovery, concept development, presentation, revisions, and final delivery.

What We Need From You

• Brand strategy or clear positioning (if available)
• Visual references showing styles you like or dislike
• Information about where logo will be used (digital, print, signage)
• Any existing brand equity that must be preserved
• Consolidated feedback during revision rounds

Optional Add-Ons

• Business stationery design (letterhead, envelope, compliments slip): ₹18,000
• Business card design with multiple layouts: ₹12,000
• Icon system or illustration library: ₹30,000
• Packaging design consultation: ₹40,000+
• Environmental graphic design (signage, wayfinding): Custom quote

Content Production

High-quality content creation across formats including copywriting, photography art direction, video production coordination, and multimedia assets. We produce content that tells your story, engages your audience, and drives action.

What You Receive

• Content strategy aligned with brand messaging
• Professional copywriting for designated platforms
• Photography art direction and coordination (photographer sourcing extra)
• Video production coordination and creative direction
• Social media content (graphics, captions, hashtag strategy)
• Website copy or blog content as scoped
• Email marketing content templates
• All final assets in required formats with usage rights

Typical Timeline

Content production timelines vary significantly by scope. A social media content batch (10 posts) takes 2-3 weeks. Website copy for 5-10 pages takes 3-4 weeks. Video projects range from 4-8 weeks depending on complexity. We provide detailed timelines during project scoping.

What We Need From You

• Content brief with objectives, target audience, and key messages
• Access to subject matter experts for interviews or information
• Product information, service details, or technical specifications
• Brand guidelines and approved messaging if available
• Timely feedback on drafts and proofs
• Approval authority for final content

Optional Add-Ons

• Professional photography session (full day): ₹35,000+
• Video production with crew and editing: ₹75,000+
• Ongoing content calendar management (monthly retainer): ₹30,000/month
• SEO-optimized blog content (per 1000 words): ₹8,000
• Infographic design: ₹15,000 each

Social Media Playbooks

Comprehensive social media strategy guides that equip your team with everything needed to maintain consistent, effective social presence. Includes platform strategies, content templates, posting calendars, and engagement tactics.

What You Receive

• Platform-specific strategies (Instagram, Facebook, LinkedIn, Twitter)
• Content pillar framework with themes and topics
• 30-60-90 day content calendar with post ideas
• Post templates with copy frameworks and design examples
• Visual guidelines for social media graphics
• Hashtag strategy and research
• Community management guidelines
• Performance metrics and tracking recommendations
• Crisis communication protocols

Typical Timeline

Social playbook projects typically complete in 4-5 weeks. This includes social audit, strategy development, template creation, calendar planning, and documentation. We incorporate one round of revisions based on your feedback.

What We Need From You

• Current social media access for audit purposes
• Business objectives and social media goals
• Target audience information and insights
• Competitor accounts you want benchmarked
• Internal resources available for social execution
• Budget for paid social (if considering advertising)

Optional Add-Ons

• Social media content creation (10 posts per month): ₹20,000/month
• Community management service (daily monitoring and response): ₹25,000/month
• Influencer identification and outreach strategy: ₹30,000
• Paid social advertising strategy and campaign setup: ₹40,000
• Social media training workshop for your team: ₹25,000

Naming Services

Strategic naming for brands, products, services, and taglines. Our process includes linguistic testing, trademark screening, domain availability checks, and cultural relevance validation to ensure your name works perfectly across all contexts.

What You Receive

• Naming strategy based on brand positioning
• Creative exploration across naming archetypes
• Shortlist of 15-20 name candidates with rationales
• Trademark availability screening (preliminary search)
• Domain name availability check (.com, .in, and specified TLDs)
• Linguistic testing for pronunciation and meaning
• Cultural relevance check for India and target markets
• Final recommendation with supporting documentation
• Tagline options for selected name (if applicable)

Typical Timeline

Naming projects run 5-7 weeks from brief to final selection. This includes strategic development, creative exploration, screening and validation, presentation and feedback, refinement, and final documentation. Complex or international naming may require additional time.

What We Need From You

• Clear naming brief with positioning and objectives
• Information about target markets and languages
• Any naming constraints or requirements (length, style, etc.)
• Names to avoid and competitive landscape
• Internal stakeholder involvement for evaluation
• Decision-making process and approval authority

Optional Add-Ons

• Comprehensive trademark search via legal counsel: ₹25,000+
• International linguistic testing (additional languages): ₹10,000 per language
• Trademark registration assistance: Custom quote with legal partner
• Domain name acquisition negotiation: 15% of purchase price
• Tagline development with multiple options: ₹18,000

Brand Guidelines

Detailed documentation covering all aspects of your brand identity to ensure consistency across applications, teams, and time. From basic usage rules to comprehensive brand manuals, we create clear references that empower your organization.

What You Receive

• Brand story and positioning overview
• Logo usage rules with clear dos and don'ts
• Color specifications (RGB, CMYK, HEX, Pantone)
• Typography system with font pairing and hierarchy
• Imagery and photography style guidelines
• Graphic elements and pattern usage
• Application examples across media types
• Tone of voice and messaging guidelines
• Templates for common applications
• Digital and print production specifications
• Professionally designed PDF document (40-100+ pages depending on package)

Typical Timeline

Brand guidelines projects run 3-5 weeks assuming visual identity is already developed. For new brands, guidelines are created as part of visual identity projects. Timeline includes content development, design and layout, review and feedback, and final production.

What We Need From You

• All brand assets (logo files, fonts, colors, etc.)
• Existing marketing materials for application examples
• Information about internal users and their needs
• Special use cases or applications to address
• Feedback on draft guidelines structure and content

Optional Add-Ons

• Interactive web-based brand portal: ₹60,000
• Internal brand training workshop: ₹30,000
• Extended guidelines for sub-brands or product lines: ₹40,000
• Printed brand guidelines books (per copy): ₹3,000
• Ongoing brand compliance auditing service: Custom retainer